Marketing has become a buzz word so we only use it for simplicity. Our Loyalty First Marketing approach is much more in-depth, focusing around all areas of communication.
We'll call it marketing, but think of us as your
Chief Communications Officer.
What does a Chief Communications Officer do?
In a nutshell, we help a company spread messages to impact stability and growth.
While simple in concept, what separates our process from many others is how we simplify the content generating process to focus on ONE area and direction at a time, while supporting the core direction of the company. Does each initiative support Marketing, Sales, or your existing Community? From our experience, content that doesn't have a clear direction doesn't have the same impact. Most messaging tries to help all three areas at the same time, and that's extremely difficult to do successfully. We make sure that your investment is put in the right channels and can be tracked for progress. Our guidance will set you up to understand where growth efforts are best utilized so you can feel secure that you're headed in the right direction.
CCO Areas of Focus:
Pricing to fit your needs. Long term contracts are not always necessary.
Pricing varies to reflect your structure and goals. Contact us today to see what's the best fit for you:
- Hourly Pricing (Fractional Services)
- Per Project Pricing
- Invested Pricing (Lower Cost + Percentage Earned)
PART 1: FOUNDATIONAL NEEDS
We analyze your existing customer data to find hidden commonalities that will put you on the path to having more of your best customers, more repeat business, and more referrals.
PART 2: EXTERNAL COMMUNICATIONS
PART 3: INTERNAL COMMUNICATIONS