Distinction By Design

No matter how many competitors you have, there is something that sets you apart. You have a uniqueness that draws your customers to you. There is a value that keeps them sticking around. Are you leading with your true value or are you sounding like everyone else in your industry? What distinction separates you from everyone else who could theoretically serve your customers?

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Getting More Customers
By Empowering Your Emblem

Your brand identity is important. Is your brand missing consistency among your customers, employees, colleagues, alliances, prospects, and referrals? Is your brand something that people stand for, believe in, always remember, and know is making a difference? Or do you fade in with the rest of your industry as just another provider in an already crowded market?

When your brand doesn't come off as unique or empowering, you risk:

• ​Wasting time & money
• Feeling unproductive & never caught up
• Missing valuable prospects
• Sabotaging sales
• Losing key employees
• Lowering your number of incoming referrals
• Being forced to close your doors and work for someone else

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Mental Barriers That May Be Limiting
Your Identity & Brand Empowerment

FINANCIAL WORRIES	SALES WORRIES	GROWTH WORRIES	PURPOSE WORRIES
​"I should be making more money"	​"I should have more leads every month"	​"I should be hiring more help"	​"I should be feeling more pride in my work"
​​"I wish I wasn't paycheck to paycheck"	​​"I wish I had more work lined up"	​​"I wish I had someone to bounce ideas off of"	​"I wish I didn't have so many competitors"
​"I want to charge more for my hard work"	​​"I want people to start coming to me"	"I want to delegate more time consuming tasks"	"I want to make a difference in the world"
"I need to set sales and marketing goals"	​​​"I need a better way to find quality prospects"	​​"I need to find a way to growth faster"	​​"I need to focus more on inspiring projects"

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The Better Communications System

This is the Emblem Brand Communications System. It's distinct by design. Everything is broken down in detailed sections so we can track step-by-step.
*It's being utilized for both customer-facing and employee-facing communications because it works.

Developing proper brand communication can take time, but it also can be very rewarding. Most companies we talk to spend very little time (if any) on developing robust target markets with buyer personas. Yes, markets - plural.

• We've seen too many brands spend too much time and money trying to reach everyone they possibly can. So our development is front-end heavy. Marketing will be much easier with a higher return when your resources are spent wisely going after multiple very small markets.
• Our focus isn't on the number of people in your community. Our focus is on the right people in your community; the best fits for engaging with you.
• When developing a strategy for marketing, advertising, PR, or other outbound method of getting your messages out there, we ALWAYS create goals and baselines. If we don't know where we want to head or where we are just starting off, how do we know what to adjust?
• With our background in video, we guide you through developing stories, content, and messaging that connects emotionally. Features tell. Emotions sell. That might be a cliche, but we've created proof that emotion-based messaging will convert at much higher rates.
• Once the primary stories are locked, we help develop what we call secondary stories. Secondary stories revolve around educating your target markets and keep you top of mind.
• We use your own existing data to find your hidden markets. Why spend a ton of money hoping to find the right markets when you have that information at your disposal already?
  

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