Why Does the Word MARKETING Seem Overwhelming?

Shiny Object Syndrome

You need to be on Facebook. You need to be on Twitter. You need to be on LinkedIn. You need to be on Instagram. You need to be doing email marketing. You need a CRM. You need Salesforce. You need Slack.  You need landing pages. You need funnels. You need photos. You need videos.

You need to be doing this... You need to be on that... 

No wonder marketing is overwhelming. Where do you even begin?!

​But before we can discuss marketing adjustments, it's important to recognize some of the things (that no else has pointed out to you) about what you may say, do, or feel. 

So Where To Begin?

 If you said yes to any of the above questions, you aren't alone. Too many brands are told to start marketing before their foundations are in place. And while we understand marketing is a journey and it's better to start than wait for the perfect opportunity (that will never come), it's also important to understand that the longer you go without your foundations in place, the more you could lose not connecting with the right people:
​TIME, MONEY, OUTER WELL BEING, CONTROL, SANITY, and more.

But by taking a different approach, marketing doesn't have to be overwhelming or scary. 

Take a deep breath, open your mind to new possibilities, and imagine we are taking this one step-at-a-time.

The key to more impactful marketing is to begin closer to the beginning of the marketing cycle. Not any further along.
Profound, isn't it?!
If you're publishing posts or emails and not getting the right type of engagement, a few things are probably off:

1) You aren't reaching the right people
2) You aren't sending a targeted message
3) You're posting where your market isn't seeing your posts
4) A combination of the 3.

You Choose Your Own Adventure

As complicated as Marketing can seem, if you can't tell, we like to keep everything simple. We understand that you are unique, so we've developed our programs and packages to reflect that. We have both Hands-On Guided Programs to help walk you through what we would do if we were in your shoes, as well as Full Service Done-For-You Packages. We believe in granular education to help with any budget or time constraint that you may be facing.

Smaller budget, but you have time to learn? Not a problem. We'll show you what to do.

Not sure you have the time to go through this with us? Also not a problem. We'll do it for you.

The image below shows an overhead view of some of our offerings. Think of us as bridging the emotional and the analytical. Everything we do is detailed, and designed to help you reach the next stage in your marketing, both from a data standpoint and from a relatability level. (If you haven't seen some of our case studies, testimonials, and ideology proof, check out those here.)

Begin with the Emblematic Brand Analysis

Whichever path is right for you, we always recommend starting with the Emblematic Brand Analysis. This gives us an in-depth look at who you are as a brand, how consistent your messaging is, how personalized your brand stories are, who seems to be connecting with you the most, and what your biggest differentiation factors are when a customer chooses you.
We currently have 11 points of emphasis that we look at to get the best overall view of your brand in the marketplace.
  • Primary Story Analysis
  • Secondary Story Analysis
  • L.I.F.E. Messaging Model Analysis
  • Keyword Analysis
  • True Differentiation Analysis
  • Value Analysis
  • Website Analysis
  • Social Media Analysis
  • Demographics Analysis
  • Market Visibility Analysis
  • Video Analysis