True Distinction By Design
No matter how many competitors you have, there is something that sets you apart. You have a uniqueness that draws your customers to you. There is a value that keeps them sticking around. Are you leading with your true value or are you sounding like everyone else in your industry? What distinction separates you from everyone else who could theoretically serve your customers?
Getting More Customers
By Empowering Your Emblem
Your brand identity is important. Is your brand missing consistency among your customers, employees, colleagues, alliances, prospects, and referrals? Is your brand something that people stand for, believe in, always remember, and know is making a difference? Or do you fade in with the rest of your industry as just another provider in an already crowded market?
When your brand doesn't come off as unique or empowering, you risk:
- Wasting time & money
- Feeling unproductive & never caught up
- Missing valuable prospects
- Sabotaging sales
- Losing key employees
- Lowering your number of incoming referrals
- Being forced to close your doors and work for someone else
Mental Barriers That May Be Limiting
Your Identity & Brand Empowerment
FINANCIAL WORRIES |
SALES WORRIES |
GROWTH WORRIES |
PURPOSE WORRIES |
"I should be making more money" |
"I should have more leads every month" |
"I should be hiring more help" |
"I should be feeling more pride in my work" |
"I wish I wasn't paycheck to paycheck" |
"I wish I had more work lined up" |
"I wish I had someone to bounce ideas off of" |
"I wish I didn't have so many competitors" |
"I want to charge more for my hard work" |
"I want people to start coming to me" |
"I want to delegate more time consuming tasks" |
"I want to make a difference in the world" |
"I need to set sales and marketing goals" |
"I need a better way to find quality prospects" |
"I need to find a way to growth faster" |
"I need to focus more on inspiring projects" |
What Happens When
You're Like Everyone Else?
50% of businesses fail in their first 5 years, 66% within 10 years, and 75% within 15 years. According to the SBA, small businesses make up 99.7% of U.S. employer firms. Yet as of 2010, over three-quarters of small businesses were non-employers. Even worse, the amount of private nonfarm gross domestic product (GDP) for small businesses was only 46% in 2008 (the most recent report).
So... to recap:
If those are the metrics that judge our success, no wonder so many brands are struggling.
Again, why would you want to be like most brands?
That question is the reason Emblem is here. We want a different world than the one we are currently headed in. We want the GDP over 70%. We want the complete failure rate under 40%. And we want you to be successful doing what you love to do. That is our mission and why we lead with a Purpose-Over-Profit mentality, built around the pillars of education, transparency, & service to others.
So... to recap:
- Small businesses are only bringing in 46% of GDP, despite making up 99.7% of the employer firms
- Three-quarters of small businesses are not actually employing anyone
- The longer you're in business, the more likely you are to fail
If those are the metrics that judge our success, no wonder so many brands are struggling.
Again, why would you want to be like most brands?
That question is the reason Emblem is here. We want a different world than the one we are currently headed in. We want the GDP over 70%. We want the complete failure rate under 40%. And we want you to be successful doing what you love to do. That is our mission and why we lead with a Purpose-Over-Profit mentality, built around the pillars of education, transparency, & service to others.
What Everyone Else Is Doing
It really pained us to put such a stocky stock image on our homepage...but it showed exactly what's being taught out there. Follow the leader. Hope for the same results. Even if they're bad.
Here's the next shiny object! (We won't go into too much detail about what that means because we have a whole page devoted to it here.) Basically, most marketing-oriented sales talk derive from the latest trends and the newest technology. They'll hook you on likes, follows, visits, and viewers. If you aren't on this platform you're missing out. If you aren't a part of this network you're not getting the right leads.
Unfortunately, while you're paying a monthly fee, likely between $500-$3,000, likes and follows are only gathering interest, and they probably won't drive you sales. They are vanity stats aimed to get as many people interested in your brand as possible. However those numbers don't tell the whole picture.
In the rush to be the biggest, boldest, fastest... distribution should never be the first step. Even well-meaning companies who focus on content and media creation first (yes, we were one of them years ago) are missing the vital steps needed to truly get you a good ROI. What we learned through developing processes, then re-developing them, and tweaking them, and modifying them some more changed our entire brand direction. We discovered that even marketing companies that focused on strategy were all following a similar model that could have you wasting money.
Here's the next shiny object! (We won't go into too much detail about what that means because we have a whole page devoted to it here.) Basically, most marketing-oriented sales talk derive from the latest trends and the newest technology. They'll hook you on likes, follows, visits, and viewers. If you aren't on this platform you're missing out. If you aren't a part of this network you're not getting the right leads.
Unfortunately, while you're paying a monthly fee, likely between $500-$3,000, likes and follows are only gathering interest, and they probably won't drive you sales. They are vanity stats aimed to get as many people interested in your brand as possible. However those numbers don't tell the whole picture.
In the rush to be the biggest, boldest, fastest... distribution should never be the first step. Even well-meaning companies who focus on content and media creation first (yes, we were one of them years ago) are missing the vital steps needed to truly get you a good ROI. What we learned through developing processes, then re-developing them, and tweaking them, and modifying them some more changed our entire brand direction. We discovered that even marketing companies that focused on strategy were all following a similar model that could have you wasting money.
Emblem's Way of Providing More Prospects
This is the Emblem Brand Communications System. It's different by design. Everything is broken down in detailed sections so we can track step-by-step.
*It's being utilized for both customer-facing and employee-facing communications because it works.
*It's being utilized for both customer-facing and employee-facing communications because it works.
Developing proper brand communication can take time, but it also can be very rewarding. Most companies we talk to spend very little time (if any) on developing robust target markets with buyer personas. Yes, markets - plural.
- We've seen too many brands spend too much time and money trying to reach everyone they possibly can. So our development is front-end heavy. Marketing will be much easier with a higher return when your resources are spent wisely going after multiple very small markets.
- Our focus isn't on the number of people in your community. Our focus is on the right people in your community; the best fits for engaging with you.
- When developing a strategy for marketing, advertising, PR, or other outbound method of getting your messages out there, we ALWAYS create goals and baselines. If we don't know where we want to head or where we are just starting off, how do we know what to adjust?
- With our background in video, we guide you through developing stories, content, and messaging that connects emotionally. Features tell. Emotions sell. That might be a cliche, but we've created proof that emotion-based messaging will convert at much higher rates.
- Once the primary stories are locked, we help develop what we call secondary stories. Secondary stories revolve around educating your target markets and keep you top of mind.
- We use your own existing data to find your hidden markets. Why spend a ton of money hoping to find the right markets when you have that information at your disposal already?
